McDonald’s Australia and Kayo Sports have launched a campaign to bring premium sport to MyMacca’s Rewards members.
This Australian-first partnership with Kayo Sports owner Foxtel invites MyMacca’s Rewards members to use 7,000 points to redeem a one-month Kayo Sports Premium subscription, giving them access to more than 50 sports live and on demand.
The campaign lands as Australian sport enters some of its biggest weeks of the year, with the AFL and NRL Finals in full swing and the Australian cricket team touring South Africa for the first time in eight years.
This partnership follows on from the launch in July of the MyMacca’s Rewards campaign with Foxtel-owned Binge.
Foxtel Group executive director – content and commercial partnerships, Stephanie Quinn, said “The inclusion of Kayo Sports marks an exciting evolution in our partnership with McDonald’s, extending it into the live sport Australians are passionate about, alongside the very best in entertainment on Binge.”
