City Cave opens first US location, plans 3000 more

City Cave opens US site
Tim Butters and Jeremy Hassell have taken the wellness concept to American shores. (Source: Supplied)

Brisbane-founded float and wellness brand, City Cave, has opened its first US site, at Fort Lauderdale, Florida.

The founders, Tim Butters and Jeremy Hassell, have big plans for the brand. They forecast a further 3000 centres for the US within the next five years.

The business has grown 300 per cent since the start of 2021, with 70 locations across Australia and New Zealand.

City Cave’s newest location has three float therapy rooms, three infrared saunas, and three massage rooms.

Jeremy Hassell said “The wellness space is continuously evolving and thriving around the world, with a huge gap in floatation therapy services in the US. We are excited to bridge the gap and offer our unique therapies to the States.”

The City Cave Research and Development team work alongside neuropsychologist Dr. Justin Feinstein to review existing treatments and develop innovative experiences for Reduced Environmental Stimulation Therapy (REST).

“Our mission is simple. To change people’s lives. It might sound clichéd but our evidence-based therapies are intended to increase the longevity of individuals around the globe.,” Hasell said.

The brand has recently welcomed a slew of new hires as part of its American expansion plans. Former global Subway CEO Suzanne Greco joining the global City Cave leadership team and investing in the brand’s global expansion.

City Cave had an annual turnover of $60 million this financial year. The founders aim to build the ANZ footprint to between 200 and 300 locations over the next five years.