Fiona Hayes has joined the senior leadership team of 7-Eleven as General Manager Channel. She previously served on the Telstra Executive Team for more than a decade and held senior roles in operations and retail networks.
Hayes is responsible for growing the business through store operations and new channels to market, which include franchising, leasing, formats, construction, maintenance and operational support.
“I am so excited to have joined 7-Eleven at a time when it is changing the face of convenience retailing in Australia by going beyond the traditional food offering, introducing new store formats and providing greater digital choices for customers,” she said.
A billion customer moments
The company has set an ambition of one billion customer moments a year by 2030.
“To achieve this we are pushing the boundaries of the traditional convenience offer and range through the introduction of Johnny’s Deli, last mile delivery options and store formats as well as digital purchase and payments options,” Hayes said. “While innovation is critical, retail is detail and I’m also focussed on ensuring our stores are beautifully presented, our customers receive friendly and fast service, and they have access to our full range of products 24/7.”
70 new stores
7-Eleven will open seventy new stores across the country over the next two years.
“Having franchisee partners in our business brings incredible expertise, energy and passion to what we offer,” Hayes said. “They are passionate about the 7-Eleven brand, know their customers and communities well and are enthusiastic about evolving and improving our offer.”
She added that love for the brand by the company’s people and customers alike is one of the things she said she has enjoyed most since joining the business.
“It’s a great business to join and a wonderful place to work, with a great culture and people,” she said. “It’s awesome to work for a brand that customers love.”
