Oakberry has signed a two-year partnership with tennis star Aryna Sabalenka who is set to defend her Australian Open title in Melbourne this month.
The Brazilian-born brand’s latest collaboration is part of its growth strategy to capture a new, young and diverse consumer base. The partnership follows a $67million Series C fund raise aimed at growing the brand’s US footprint.
Oakberry expects to increase global revenue to $200million and reach 1,000 global locations by the end of 2024.
Late in 2023 it announced a target of 30 new stores for Australia this year.
Georgios Frangulis, founder and CEO of Oakberry, said “We are a lifestyle brand dedicated to aligning our partnerships with the interests and passions of our target consumers. Because of this, we’re becoming more integrated with the most exciting sports and the world’s best athletes.
“Aryna Sabalenka is a great example of the future of tennis and we are working closely with her to create some really exciting things over the next two years. We can’t wait for our fans to get involved!”
As part of the collaboration, the chain will release a signature açaí bowl inspired by Sabalenka’s “go-to” order.
The tennis star joins Oakberry’s growing line-up of sporting partnerships. This includes Formula 1 team, Moneygram Haas, and the World Surf League (WSL).
Oakberry’s key markets are in the US and include Miami, New York and Los Angeles. Since 2015 though, the disruptive brand has aligned itself with lifestyle-centric events to boost awareness among a younger, global audience.