Oakberry Açai expands, to open 30 stores in 2024

oakberry australia expands
Superfoods chain set to grow across Australia. (Source: oakberry.com)

Oakberry Açai will open 30 new stores next year, with 10 -15 of these new retail outlets franchised.

The chain plans to open two franchised stores and seven corporate stores before the end of 2023.

Stores at Circular Quay, Hawthorn and Perth should open their doors this month. Oakberry Açai will unveil stores in St Kilda, Wollongong, Clovelly, Bondi Road, Maroubra and Surry Hills through December.

By the end of the year there will 45 Oakberry stores in Australia offering berry smoothie, bowls, snacks and drinks.

The business offers a traditional franchise and an investment model.

Oakberry growth in Australia and Bali

Renan Fretes, CEO, Oakberry Australia, told Franchise Executives the brand faces two challenges right now.

He said availability of suitable retail locations can challenge its growth plans.

“Added to this is the impact of widespread inflation across all consumer products, and since Oakberry açai comes exclusively from the Amazon rainforest, cost increases in shipping do have impacts on Oakberry pricing.”

Fretes said the brand will continue its expansion across Bali.

“We have three stores to open by the end of 2023 – Canggu, Ubud & Uluwatu. Oakberry would like to extend its reach in Indonesia, looking to open at least 10 more stores in 2024 in between Bali and Jakarta. The next store planning to be opened is Seminyak in 2024. 

“Oakberry and Bali seem like a natural fit. Just like Australia, people in Bali tend to value a healthy lifestyle and enjoy eating food that’s packed full of vitamins and nutrients, whilst also valuing convenience.”

The Brazilian business began in 2016, and now has more than 600 operating stores worldwide.