IGA, with more than 1,300 independently owned stores in its network, is the first Australian supermarket chain to adopt an on-pack partnership with The Great Unwaste nationwide campaign, developed by End Food Waste Australia. The partnership aims to drive shoppers to make small yet important changes to cut food waste, save money, and boost sustainability.
Metcash/IGA’s Estella Young, executive GM of merchandise, is excited about the partnership.
“This represents an opportunity for us to help drive positive change when it comes to reducing food waste in Australia and helps our shoppers save by making the most of what’s in their fridge or pantry,” Young said.
The Great Unwaste’s research reveals 72 per cent of Australians want to reduce the amount of food waste at home.
Selected IGA Black & Gold and Community Co products will feature prompts and tips on using the products via an Unwaste Me stamp on packaging. A QR code will allow consumers to access recipes and further food-waste information.
End Food Waste Australia’s CEO, Tristan Butt said almost 2.5 million tonnes of food goes to waste each year, costing households more than $2,500.
“This on-pack partnership is a first for Australian supermarkets, and a significant step toward turning food waste around. It’s about empowering shoppers with simple, practical ways to cut unintentional food waste at home and supporting Australia’s goal to halve food waste by 20300,” Butt said.
Over the course of the partnership, more IGA Private Label brands will receive packaging updates with Unwaste Me stamps. IGA plans further initiatives to engage shoppers in smart, sustainable food behaviours.
