Award-winning Laser Clinics Australia franchisee and author Jodi Cottle is sharing her tips for business-building in a new book designed to help women achieve their potential.
The Pocket MBA: A Woman’s Playbook for Succeeding in Business takes the aspiring business-owner through a series of steps to turn their businesses into functional and sustainable enterprises.
“When I worked in corporate, I was doing the constant mum juggle,” Cottle said, “I’d get up early, check emails before my son woke up, rush around the house and do the morning drop off.
“I’d then go to work and have to sit through meetings where things were mansplained to me or where my male colleagues took credit for my ideas. I finally thought ‘enough is enough’!”
The team creates the culture
Cottle left the corporate world to become a Laser Clinics Australia franchisee four years ago. In 2021 she was named the chain’s Franchisee of the Year, and last year took out the Manager of the Year award.
She believes the values structure in a business is key to building a strong team, which in itself is fundamental for business success.
“Your team is most important. You have to know what is important to you so you are bringing in staff that suit. The core team develops the culture,” she told Franchise Executives.
“This is not a quick get-rich scheme. It took me 18 months to implement the right team at Laser Clinics. I worked so hard, put in so much effort. This is a framework that allows you to get there.”
Cottle is also keen to curb unconscious bias in our workspaces, boost leadership skills, and help women create the worklife balance they want.
Leadership and positive work culture
“My whole first section of the book is about leading yourself; how to set up the best mindset and the best leadership skills,” she said.
Laser Clinics Australia general manager Shannon Luxford believes Cottle’s success can be attributed to her authenticity and the positive working culture she fosters at her Tweed Heads clinic.
“Jodi is a dedicated business leader, who is passionate about creating happy and healthy workplace cultures. She cares for her staff and is genuinely invested in their professional development,” he said.
“We are so thrilled Jodi is sharing her wisdom with the next generation of business leaders and Laser Clinics franchisees across the globe.”
