Lift Brands, the parent business of Snap Fitness, has signed a two-year partnership with business and investment network Beyond Activ.
As part of the agreement, Lift Brands will join Beyond Activ’s Leadership Circle.
Executives from Lift Brands will feature on stage at each of the events in Australia, Saudi Arabia, Singapore and the US.
Ty Menzies, the global CEO of Lift Brands, said “At Lift Brands, we’re committed to driving innovation and accessibility within fitness worldwide. Partnering with Beyond Activ aligns with our mission to create healthier communities through meaningful global connections.
“These events offer a powerful platform to showcase our brands, engage with industry leaders and explore opportunities that support our growth and vision.”
Lift Brands also owns Fitness On Demand and is a partner in the 9Round and Fitstop brands.
Ross Campbell, founder and CEO of Beyond Activ, said the business is well-respected world-wide.
“Snap Fitness and Fitness On Demand form one of the most influential portfolio companies in our industry,” he said. “We are proud to work beside them to support their global efforts as they continue to redefine fitness experiences and help millions of members lead happier and healthier lives,” Campbell said.
