As part of a new partnership with Paramount Pictures, Sharetea Australia has created three bubble teas inspired by Paws of Fury: The Legend of Hank and its samurai trio Hank, Jimbo and Emiko.
The drinks inspired by the film will be available at Sharetea’s nationwide chain of more than 90 stores. Purchasers can enter a draw to win one of 300 prizes including $1,500 cash, family season passes and merchandise packs.
Paws Of Fury: The Legend of Hank launches in cinemas across Australia during the September school holidays and the drinks will be available to purchase from 29 August until 26 September.
Customer-pleasing collaborations
Paramount Pictures is the latest in a series of successful partnerships.
In association with video game publisher Bethesda, Menulog has been delivering five exclusive flavours of bubble tea from over 50 stores in the ACT, NSW, Queensland and Victoria. These were created to highlight the different cultures and locations that make up Bethesda’s The Elder Scrolls online continent of Tamriel in the role-playing game. And, last month, Sharetea collaborated with Nestle to provide a branded Kit Kat smoothie across its franchised chain of stores.
“We have been working hard to forge partnerships with some of the world’s major consumer brands [in order to introduce] new, exclusive bubble tea flavours and promotions that will entice consumers into our stores,” says Anthony Mu, Sharetea CEO. “Our success is based on continuing to create new products to keep our brand exciting and fresh for our customers, while also providing our franchisees with new products as we recover with them from the restrictions during the pandemic.”
Now 10 years old, Sharetea’s chain of stores employs more than 700 people, with plans to reach 110 outlets by the end of 2022.
