The beleagured F45 Training chain has unveiled its first Vaura Pilates studio in New York City.
Leisure Opportunities reports the new fitness franchise option takes a luxe approach to Pilates. It includes light shows, mood-setting lighting and ‘entrancing beats’. It reveals the 1,800sq ft space on NYC’s Upper East Side will feature 28 Pilates reformers, showers and a beauty bar.
The goal is to boost Pilates practice with an athleticism, according to the CEO Tom Dowd. “We’re creating a new full-body sensory experience unmatched by any other exercise regimen,” he said.
The new Pilates brand offers a choice of four distinct 50-minute classes.
“Everything about our classes, from the studio design and luxurious amenities to the club-like mood lighting, work in harmony to create a space that inspires transformative results members will love, and they will awaken muscles they never knew existed.
“We’re thrilled to add another unique Pilates concept to the family of F45 offerings for our growing fitness community, along with our other Pilates concept, FS8,” said Dowd. He was appointed CEO of the troubled fitness chain in 2023.
In Australia a string of F45 clubs have shut their doors over the last 15 months. According to news.com.au, in early January the latest club closure, Springfield in Ipswich, Queensland, brings the total number of closed clubs to 20.