SILK Laser hits $40.5 million revenue

SILK Laser network sales rise
SILK Laser network sales rise

SILK Laser Australia’s half year revenue has grown 32 per cent to $40.5 million, with a total like-for-like sales rise of 7 per cent.

The six month period saw the chain open two more clinics, and integrate Australian Skin Clinics and The Cosmetic Clinic into the business.

SILK Laser co-founder and managing director Martin Perelman said “Our growth strategy has rapidly progressed over the first half of FY22, with continued organic growth and the integration of Australian Skin Clinics and The Cosmetic Clinic progressing to plan.

“Despite our busiest period operationally, we have been able to maintain excellent customer service levels, increasing treatment numbers, average customer spend and like-for-like sales. SILK has a tremendous platform to underpin growth in Australia and New Zealand, and we’re excited by the growth opportunities we see ahead.” 

Of the treatments available, laser hair removal continued to be the strongest category in terms of volume and body treatments the fastest growing category. SILK will roll out body machinery into the ASC network in 2022.

Over the six month period SILK clinics performed more than 57,000 injectables treatments and consultations. High margin, own-brand skincare products performed well in H1 FY22 with online and third party skincare sales up 248 per cent.

The business launched a direct to consumer website and is continuing investment in ecommerce and digital marketing and will strengthen its omnichannel experience for customers. Online sales were up 20 per cent to $12.5 million on a rolling 12 months basis. 

At the end of 2021, the clinics saw a doubling of business straight after lockdown eased in New South Wales.