Boxing fitness franchise UBX has just announced a landmark global partnership with Adidas Combat Sports. The new deal will result in a co-branded range of boxing merchandise and equipment and the two companies will collaborate on product design, marketing and distribution efforts.
UBX co-founder Tim West said Adidas has a rich boxing history.
“Adidas was our number-one target as a brand partner for our global network. The alignment of our brands just makes sense. We share a similar aesthetic and premium-feel, and of course a focus on boxing.
“Over the years there has been a high demand from our community for access to new, seasonal merchandise, whether that’s boxing gloves, apparel or UBX merchandise. This partnership with Adidas allows us to better cater to those demands with a high-quality, well-known brand.”
Joint promotions, events and collaborations
The deal allows the brands to reach more consumers via joint promotions, events and collaborations with sponsored athletes.
“By partnering with Adidas Combat Sports, we have the opportunity to amplify our reach to fans of boxing as a sport, but also those who are attracted to the aesthetic of boxing apparel,” said West.
The Adidas Combat Sports division specialises in boxing equipment, taekwondo, judo, bjj, karate and MMA
The brand has supplied international and national federations, and several Olympic Games.
Christophe Dessalles, Adidas Combat Sports managing director, said the partnership will create a one-stop-shop for boxing enthusiasts.
“This collaboration would lead to the growth and success of both brands, making them a leading force in the combat sports industry.”
UBX has had a busy few months, opening a studio in the UK and revealing plans for Japan. In the UK a mega agreement will see 250 sites across Britain and Ireland within five years. The Japanese deal will create 145 studios over the next 10 years.