7-Eleven is switching it up with a left field move – the convenience chain has unveiled its own branded coffee body scrub which is for sale exclusively through online retailer Adore Beauty.
Following the $1 coffee innovation a few years ago, this latest concept is also a $1 buy, but a limited edition.
The scrub went on sale yesterday, 22 March, with the same Arabica and Robusta beans used for its freshly ground coffee the foundation of the beauty product.
According to 7-Eleven’s head of marketing communications, Adam Jacka, the innovation is a fresh take on popular ingredients.
“We’re thrilled to be launching 2022’s most unexpected arrival in beauty, the 7-Eleven Coffee Body Scrub. We wanted to showcase the quality of our coffee beans in new ways,” he said.
Australian actor Olympia Valance, known for her role in Neighbours, is the face of the 7-Eleven Coffee Scrub. The beauty product is produced locally in Australia, is naturally derived, vegan and cruelty-free.
