Raine & Horne has revealed a pivotal brand update, its first substantial brand evolution in seven years.
Angus Raine, executive chairman, said, “We had a subtle refresh in 2017 and this latest brand update strikes a perfect balance between honouring the company’s long-established heritage and embracing a progressive, contemporary ethos.”
The fresh branding preserves the bespoke gold ampersand symbol, and now features a charcoal and white colour scheme.
Agents will be able to tailor marketing materials such as signboards in either white or charcoal, to best suit the environment.
“The 2024 brand refresh not only showcases our determination to evolve and ability to adapt but also positions us as an innovative leader in a highly competitive industry,” said Raine.
New look expected to attract top talent
The real estate chain added 96 offices to its portfolio last year.
“Our cutting-edge tools and digital platforms combined with our new, exciting and sophisticated brand identity puts Raine & Horne firmly on the shopping list for top talent,” Raine said.
All of Raine & Horne’s key sectors, residential, commercial, and rural, will adopt the new look.
“Brand consistency unites us, ensuring our clients recognise that whether it’s a waterfront property, an industrial unit, or a sheep farm, they are engaging with Raine & Horne.”
The company has also readopted the use of QR codes across its media for increased customer accessibility to key information. It will also significantly extend the reach of listed properties, said Mindy Powell-Hodges, head of network at Raine & Horne.
“Raine & Horne pioneered the use of QR codes in our industry way back in 2011. Now since the pandemic, everyone is much more confident using QR codes and so we believe that these can play a crucial role in providing greater value to our clients in accessing the information they need quickly and easily.”
