Raine & Horne hits 140-year anniversary, plans 15% growth

Raine & Horne 140th anniversary team
Technology is attracting younger agents to the legacy brand (Source: Supplied)

Real estate agency Raine & Horne will expand its network by 10 to 15 per cent this year as it celebrates its 140th anniversary. The agency already has eight new offices set to open this quarter.

Tina Ashton, national head of growth and network manager, said “We expect to get back to the same level of growth as we achieved in the 2021/22 financial year when we added 33 offices to our network.

“While we will be opening offices in our capital cities, we will be taking a leaf out of Tom Raine & Joseph Horne’s playbook and focusing plenty of attention on the rural sector,” she said.

Rural and metro growth in anniversary year

Back in 1883, Raine & Horne started up as a land agent. The business secured a significant estate that extended across Sydney’s Eastern Suburbs.

Ashton said the brand won’t take its eye off the ball in metro areas however. New offices will open in western Sydney, northern NSW, metro Melbourne, Brisbane, Perth, Adelaide, and Hobart.  

Western Sydney opportunities are attracting agents with an average age of 38 years, she said. 

Ashton said the company’s focus on cutting-edge technology is resonating with younger principals.

Tech ecosystem boosts legacy brand

“Our ecosystem of digital firsts such as game-changing AI and social media marketing technology Amplify, and online sales and property management appraisal platform, DigitKit are massive prospecting tools for us.

“We are also completing a brand refresh, trialling some new signboards, and truly stepping up as a brand to be reckoned with in our 140th year,” she said.

“There is no doubt that trust and longevity along with our technology ecosystem are big attractions. Our principals rely on that in changing market conditions.” 

The legacy business is still family-owned and run. Angus Raine, executive chairman of Raine & Horne, is the fourth generation to head up the agency.

  • The first suburban office opened in Double Bay, Sydney in 1968
  • The first franchise office was at Liverpool, Sydney in 1976
  • In 2021 it was the first franchised company to launch a sales process, incorporating best practice, multiple systems, and compliance.