Soul Burger has signed it’s first franchise deal in Parramatta, Sydney in its home state of New South Wales.
The proposed Parramatta location will serve as the Western Sydney anchor for the Soul Burger Group as it extends the footprint of its plant-based food chain.
Soul Burger’s founder, Dr Amit Tewari, said “We’re so excited to have our first franchise partner trained, on-boarded and ready to represent the brand in western Sydney. Hassan’s passion and enthusiasm is infectious!
“We serve the world’s most amazing plant-based burgers and have created a seriously lean, efficient, profitable model for our franchisees to make great returns on their investment.”
The business has increased delivery from its three Sydney locations through its own loyalty app, which boasts more than 18,000 active users.
Opting for a white-label delivery channel allows Soul Burger to both avoid commission fees and retain customers’ data.
Dr Tewari added “We have two interdependent missions within Soul Burger. The first is to pioneer and popularise brilliant plant-based comfort food throughout Australia. The second is to serve the dreams of our franchisees.
“We don’t want large overheads, and people in suits sitting in offices. Everyone and everything is on the ground floor in our restaurants – our focus is customer satisfaction, amazing food, and the success of our franchise partners.”
The business has rejected the idea of a separate head office, instead setting up mini head office hubs in each restaurant. Supplier rebates are collated into a non-profit marketing fund for the benefit of all franchisees.
As Soul Burger moves towards a fully franchised model, the brand’s two existing company-owned locations in Randwick and Glebe are on the market for potential franchisees.
Both these locations will be free of franchise fees for the first 12 months followed by a half-price royalty and marketing levy from 12 to 18 months.
