Accor has reached a major milestone on its sustainability journey with the Sustainable Tourism Certification of its 100th hotel in Australia by Ecotourism Australia.
The Novotel Sydney City Centre is the hotel that achieved the 100th certification.
The hotel group’s goal is certification for all of its network across the Pacific region by the end of 2025.
Accor Pacific Chief Operating Officer PM&E, Adrian Williams, said the achievement reinforces the brand’s commitment to sustainability and responsible tourism.
“Sustainable Tourism Certification not only enhances the competitiveness and attractiveness of our hotels but also boosts operational excellence and revenue generation. This achievement aligns perfectly with the expectations of today’s travellers and our corporate clients, who increasingly seek responsible options and prefer hotels with third-party sustainable certifications,” Williams said.
Ecotourism Australia CEO Elissa Keenan said certification is a rigorous process.
“It can take up to 12 months and includes an independent third-party audit before Certification is awarded,” Keenan said.
Accor is committed to contributing to carbon neutrality by 2050, in line with the Paris Agreement.
