Are you looking for a powerful distributed customer engagement platform designed especially for franchise-like businesses?
As continual innovators of marketing automation in Australia, Taguchi has spent years refining and perfecting its software – a customised platform tailored to the unique digital marketing requirements of franchise businesses, or any business operating a similar model with parent office and multiple local store locations.
Taguchi empowers both HQ and local stores to collaboratively increase the commercial and brand value of their data-driven marketing campaigns. It combines the benefits of centrally-managed brand control, with the flexibility of local area personalisation and expertise.
Whether it’s through email, SMS, web messaging, push notifications or social media, Taguchi enables you to remind your audience that you’re here, ready to connect, and deliver personalised experiences that matter.
A range of franchise industry leaders such as Domino’s, Accor Hotels and IGA have trusted Taguchi as their customer engagement partner to maximise revenue opportunities.
Multiple modules, countless solutions
Taguchi provides multiple models with built in levels of customisation, so you can implement the solution that best meets the needs of your head office and local area stores.
You might want greater head office control over all creative communications and channels, with minimal effort at store level. Or you may prefer to control just the master brand visuals and key messaging, with each store empowered to develop their own targeted customer communications (under the master brand banner).
Data security and brand compliance always top of mind
One of the challenges nationally distributed businesses face in enabling local area marketing flexibility is how to ensure adherence to not just brand guidelines but also important compliance with data privacy and spam regulations.
Taguchi can ensure head office has full knowledge and/or approval over any communications, and that regulatory requirements (such as T&Cs, unsubscribe links etc) are adhered to. All marketing will have a consistent message, visual brand and tone of voice. Of course, customer data security is of paramount importance.
Centralised database integration and management minimises manual handling of data by store staff. This elevates data hygiene practices and ensures the highest standards of customer data security are met.
Making the sophisticated seem simple
Our intuitive ‘drag and drop’ interface allows franchisees with minimal technical or design knowledge to create and manage their own multichannel marketing campaigns.
Campaign analytics are easily accessible via simple dashboards and comprehensive reports, allowing effectiveness tracking and insights for future campaign planning.
Simple features to manage automation and campaign frequency enables brands to find the optimum balance between overcommunicating and underservicing – improving commercial outcomes.
Head office benefits:
● Consistent branding across all communications
● Centralised database management – no risk of mishandling
● Communications frequency management
● Real time analytics & insights
Franchisee benefits:
● Easy to use ‘drag and drop’ interface – no specialist skills required
● Accurately predict campaign ROI
● Expert implementation and support
● Local analytics and insights
The expert team at Taguchi provides full implementation, training and support.
Why the name ‘Taguchi’ you ask?
One question we often hear is, “Why Taguchi, are you Japanese?” The answer is we’re not, but our name carries a significant legacy.
We draw inspiration from Genichi Taguchi, the renowned Japanese engineer whose pioneering work in robust statistical methods transformed how businesses tackle unpredictability.
At Taguchi, we embody his philosophy of continuous testing, refinement, and optimisation. Much like his methods, our platform is designed with the adaptability to handle influences that can’t always be anticipated. This approach ensures that our solutions remain effective and precise, no matter how the industry evolves.
It’s time to amplify your group’s digital marketing power, with Taguchi.
