Anytime Fitness has signed as the Official Regional Partner of the AFC Women’s Asian Cup Australia 2026.
As part of the collaboration, the 24/7 gym chain will integrate its brand into the volunteer program and assist in recruiting centre circle banner bearers for match days.
Caitlin Bancroft, Anytime’s group chief brand and marketing officer is excited to have the world-class tournament on home soil.
“We are proud to champion not only the athletes and teams who will take the field, but also the volunteers whose passion and commitment fuel every match, every moment, and every fan experience,” she said.
The Cup’s organisers, the Asian Football Confederation, want to elevate the women’s game to new heights of excellence.
AFC General Secretary Datuk Seri Windsor John said “Our passionate volunteers have a crucial role in the successful delivery of the competition. We look forward to working together with like-minded organisations like Anytime Fitness to bring our bold ambitions to life.”
Asia Football Group (AFG) serves as the exclusive commercial agency for the Asian Football Confederation’s (AFC) competitions from 2023-2028.
AFG CEO Patrick Murphy said “We are proud to partner with Anytime Fitness as we deliver a tournament that celebrates the power of sport to uplift and unite. Their reach across Australia and commitment to improving community wellbeing make them a powerful partner in delivering this tournament.”
The AFC Women’s Asian Cup Australia 2026 is from 1 to 21 March.
