Belgravia Group businesses BK’s Gymnastics and JUMP! Swim Schools are joining forces to open three joint kids’ recreational venues.
The new combined sites will be in Caroline Springs and Noble Park in Victoria, and Richlands in Queensland, catering for children aged from three months to 12+ years.
The trio of dual sites will initially be company-owned by Belgravia Group division, Belgravia Kids.
BK’s Gymnastics CEO Mark Rendell said “We’re combining two fundamental skills in one place, which every kid should have access to – core movement skills and life-saving swim skills. It’s all about the ultimate convenience for parents and giving kids a familiar, kid-friendly base that they can call their own, essentially creating a leisure centre just for kids.”
The joint venture combining gymnastics and swimming may be an option for future sits, according to Mark Collins, CEO of JUMP! Swim Schools.
“If more locations present themselves where it’s a suitable opportunity for both brands, it’s
certainly something we’ll consider doing again.
“It’s a unique opportunity for franchisees as well, to either own a site that can gain added strength from being co-located with a complimentary, non-competing brand or purchase both sites and own the entire centre.”
BK’s Gymnastics released its franchise model early in 2021, pre-lockdown.
In the Jump! brand, an outlet opened recently at Mernda, Victoria with a site due to open in late January in Marsden Park, New South Wales, and Armstrong Creek in Victoria set for an early February opening.
Another Victorian site, Tarneit, is yet to be assigned an opening date.
