Bubble tea chain Chatime is embracing its playful side with its latest tie-up, a collaboration with cosmetic brand Maybelline New York.
Rachel Druce, Chatime’s marketing manager, Chatime, said the collaboration marks a fresh chapter in brand crossovers.
“This partnership celebrates the launch of Maybelline’s latest cult-favorite innovation – the Colossal Bubble Mascara, which delivers inflated yet lightweight volume- by blending the playful world of bubble tea with cutting-edge beauty,” Druce said.
Chatime has created four signature drinks for the beauty-meets-bubble tea collaboration: Bubbillicious Mango Fruity, Colossal Mango Passion Frozen, Maybe It’s Peach Fruity, and Maybelline Sugar Swirl.
Each consumer purchasing a Maybelline bubble tea will receive a ‘Scratch And Win’ card, offering the chance to instantly win a Colossal Bubble mascara at Chatime stores or a Chemist Warehouse voucher.
“We are always looking for exciting ways to connect with our customers,” added Rachel Druce. “This collaboration with Maybelline allows us to blend beauty and beverage culture in a way that feels fresh, fun, and on-brand for Chatime.”
This limited time activation will run across the country from 12-25 August 2025.
