Hotel group Choice Hotels Asia-Pac has a new addition to its Comfort brand, the Comfort Inn Shearing Shed.
The 23-room Dubbo hotel is well positioned for leisure and business travellers visiting the regional centre.
Choice Hotels Asia-Pac CEO Trent Fraser said “The Comfort brand continues to go from strength to strength in regional NSW. With market factors driving competition, this globally recognised brand supports our franchisees to build trust with guests and stand out in a crowded accommodation landscape.”
The latest signing also sees a return of a former franchisee to the network.
“As well as welcoming Comfort Inn Shearing Shed to the portfolio, we’re also pleased to welcome franchisee Gary Gordon back to the Choice network. Returning franchisees and long-term collaborations have a been a trend in the last twelve months for us, a testament to the Choice team do to deliver value for our franchisee,” said Fraser.
Gordon was formerly a franchisee at Comfort Hotel Greensborough in Victoria. He said the strength in distribution and depth of corporate delivery with Choice was a catalyst for his return.
“Being part of Choice Hotels enhances myself and the team’s ability to further improve our business online, particularly in leisure and corporate markets. This support allows us to differentiate our hotel in a very competitive market while concentrating our day-to-day focus on quality service to our guests,” Gordon said.
