Functional fitness chain F45 has inked a multi-year global deal to make Red Bull its official energy drink partner.
Tom Dowd, CEO of F45 Training, said “This partnership is designed to further empower F45 Training members worldwide to push their limits while fuelling their workouts with Red Bull.”
Over the next three months, Red Bull will become available across F45 Training studios for gym-goers to purchase.
Members can also participate in exclusive events such as fitness activations from the World of Red Bull.
The partnership includes sampling initiatives, in-studio products, and content amplification across both brands’ digital channels.
The fitness chain is also the official training partner of the fitness race Hyrox, and F45 plans to leverage both partnerships and implement Red Bull 100 x Hyrox activations.
Brian Killingsworth, CMO of F45 Training, said “At F45, we are always looking to partner with like-minded brands that are forward-thinking when it comes to the future of fitness.
“F45 and Red Bull together will put the fun in functional training. We’re excited to roll out this partnership across our studios and grant members exclusive access to events and integrations.”
