Inside Franchise Business is a new name in the Australian franchise sector. And yet it’s a familiar face.
As the leading consumer magazine for the past three decades Franchising magazine has delivered advice, business opportunities, industry overviews, trends and profile articles to generations of readers looking for key insights as they progress towards buying a business.
So what better time to give the brand a facelift than its 30th birthday?
As we head into the third decade for this industry stalwart, Franchising magazine becomes Inside Franchise Business.
The new name reflects the company it keeps: sister publications Inside Small Business, Inside FMCG and Internet Retailing are already part of the Octomedia Group which has the well-respected publication Inside Retail as its flagship.
Now we are proud to be joining this go-ahead media team with big plans for the future and asserting our association with our new name.
It’s the perfect match for our website www.franchisebusiness.com.au, which has for 11 years been the online directory of the Franchise Council of Australia, and not only provides a comprehensive list of franchised businesses for sale, but in-depth brand profiles, and extensive advice, news and profile information.
So what’s changed?
In print we’ve freshened up the content of the bi-monthly magazine, packaging invaluable information about buying a franchise into a series of six themed issues over the year.
We’ve changed the format to an easy-to-read A4 size.
We’ve added more colour and zest to what is already a dynamic sector and given the publication a bright and breezy personality.
And you’ll see innovations coming up in 2017 on www.franchisebusiness.com.au. So watch out for the best in franchising brought to you by the industry leading franchise media business.
Our new branding starts in January when you’ll start receiving newsletters from Inside Franchise Business. The first will be in your inbox on 11 January 2017.