Subway goes big with Size Matters campaign

Subway Size Matters campaign
A direct and simple message from Subway. (Source: Supplied)

Subway Australia has unveiled its latest ad campaign, Size Matters, designed to showcase the brand’s value offer.

The campaign features Footlong subs such as the Meatball Melt with just two words, “size matters”.

Rodica Titeica, the director of marketing for Subway Australia and New Zealand, said the simple and direct creative does exactly what it is meant to do.

“When you order a Subway Footlong sub, you’re guaranteed value in size,” Titeica said.

The campaign showcases the size-value offer in the QSR market and is Subway’s third value play in just 12 months.

Subway pitches value and size

In March 2023 the brand launched ‘BIGGER-ER’, comparing the size-value of their Footlong against other competitor products.

The campaign was accompanied by a giant Footlong bus called the ‘SubBus’ which towed along a burger. The bus travelled the East Coast of Australia for 26 days, stopping in regional and metro locations to hand out free subs.

Following this, Subway emphasised its competitive price with its ‘Value Bites’ range.

“We’re proud to offer our guests great value in a multitude of ways and showcase this in big, bold ways that capture the fun and cheeky essence of the brand,” Titeica said.

The Size Matters campaign will roll out in some of Australia’s largest out-of-home placements from 8 April.

At the beginning of the year Subway revealed its new brand platform Eat fresh. Feel Good.