The Genesis Health + Fitness franchise network is expanding up the NSW coast as serial franchisee John Pirlo re-brands an existing gym site this month in Port Macquarie.
The existing site, Five Star Fitness, has been rebranded as Genesis and is receiving a facelift, new equipment and new classes, with a larger scale renovation scheduled over the coming few months.
As Managing Director of Genesis’ largest multi venue franchise Pirlo already owns two Genesis gyms in Coffs Harbour and six in the Newcastle/Hunter Valley region. Port Macquarie had been on his radar for some time as an obvious location to fill the gap between Newcastle and Coffs Harbour.
“I’m really excited about this location. I’ve spent a lot of time in Port Macquarie and it’s a great coastal town with a great active community,” he said. “The former site has been running for more than 20 years and is in a great location with a beautiful culture and staff, so it’s the perfect place to launch and grow from.”
Next, Pirlo has his sights set on Lake Macquarie.
“The last few months we have seen a great gym resurgence – people are heading back and are very motivated,” he said. “I’m keen to continue expanding so we can the inspire more people to move and to get Genesis services to more communities.”
Genesis Health + Fitness CEO Ian Jensen Muir welcomed the site into the Genesis family.
“We look forward to seeing the space evolve under John’s expert guidance and we’re thrilled to now have a location in Port Macquarie,” he said.
