7-Eleven is trialling hot deli sandwiches in a range known as Johnny’s Deli. The eight flavours include classics such as the Schnitty, Tuna Melt and Reuben with innovations such as Mac n’ Cheese and Meatball and the vegetarian friendly Falafel. They’re heated on demand in specialist ovens – a process that takes about 90 seconds – and retail for between $9 and $11.
According to Emma Metcalf-King, 7-Eleven Australia Head of Food, Johnny’s Deli marks the start of the company’s latest phase of food evolution.
“Our customers want a convenient range of delicious food choices available fast for every meal and any snack occasion across the day,” Metcalf-King said. “The Johnny’s Deli range is handmade from quality ingredients and has something for nearly everyone, with a choice of flavours plus vegetarian and red meat free options.”
Created during COVID
7-Eleven’s team of in-house chefs and food scientists created the base recipes and flavour profiles for the Johnny’s Deli range in their kitchens at home during COVID lockdowns.
“From there, we undertook extensive sensory research,” Metcalf-King said. “Our supplier partners were tasked with sourcing quality ingredients at scale. We perfected the process of building the sandwiches to ensure they could be created consistently and efficiently, and we tested to ensure the products were able to travel through our daily supply chain system.”
The Johnny’s Deli Range, currently available at 7-Eleven Richmond West Victoria, will be rolled out to eight more stores by the end of the year.
