Australian QSR giant Hungry Jack’s has announced the national rollout of Jack’s Cafe across 410 stores nationally following a successful pilot scheme.
The move comes after Hungry Jack’s identified a consumer demand for quality barista-made coffee that they can grab on the go, with coffee being the third most ordered item across its breakfast menu.
“We all know how much Australians love their coffee, and quality barista-made coffee isn’t just a ‘nice to have’ it is an expectation from our customers,” said Hungry Jack’s CEO, Chris Green.
Jack’s Café’s signature blend combines Arabica beans from Papua New Guinea and Costa Rica with naturally processed Robusta coffee. The result is a distinct apricot flavour and heavy body.
Fast roll out
The nation-wide rollout required a significant investment.
State of the art equipment from leading Italian coffee equipment manufacturer Rancilio has been fitted into all Hungry Jack’s stores. The company has also invested heavily in upskilling crew members and employing more staff to meet the growing demand for coffee. Each restaurant now has trained and certified baristas to ensure consistency and quality in the development of all Jack’s Cafe beverages, from hot and iced drinks to specialty beverages.
“Typically, a project of this size would take between five and seven years,” Green says. “We’ve managed to achieve the roll-out in two years.“
Hungry Jacks is aiming to take a bigger bite of the Cafes and Coffee Shops industry currently worth $10.7 billion. To encourage consumers to try the new menu, the chain is hosting Jack’s Cafe month – exclusive app only breakfast deals with offers that change from week to week.
