200th BFT site – a landmark on the path to global expansion

200th BFT site
BFT is expanding rapidly. (Source: Supplied)

Fitness franchise BFT will open the doors of its 200th studio this weekend in Flatbush, Auckland.

“Having 200 studios around the world is an exceptional brand milestone,” said Georgia Dunlop, BFT’s Head of Marketing. “It’s a testament to the strength of our product and the cut-through we are getting in a very saturated market.”

BFT is also expecting to hit another major milestone of 50,000 members in the next few months.

Much to celebrate

Over the past year BFT has had much to celebrate.  For the second year running, the brand was named APAC Fitness Franchise of the year at the Fit Summit in Singapore. They landed a $60 million cash-up-front deal with fitness giant Xponential Fitness to expand into the US and Canada. They also appointed David Aitchison CEO for the APAC region, giving founder Cameron Falloon and his co-CEO Richard Burnet more time to focus on the UK and EU markets.

“We have already sold over 60 sites in the US,” Dunlop says. “New Zealand has 21 sites open and is nearly sold out. 37 have been sold in Singapore and 236 in Australia, where 154 are open. With solid traction across Oceania, our focus is now on the UK and EU markets, with our first UK studio set to open in September.”

Scientifically proven techniques

Founded by Cameron Falloon, a former strength and conditioning coach for international soccer and elite AFL teams, BFT offers a science backed, community-based functional training program. Thirteen workout programs are organised into eight week progressive blocks using scientifically proven training techniques which aim to create lean muscle.

BFT recently released a new bespoke heart rate technology called BFT³, a world first in group training technology, which aligns with BFT programs to optimise member results.