Gong Cha has brought 170 US sites in-house, acquiring the rights from a master franchisee operating across 13 states.
The acquisition will accelerate national expansion as it heads towards it goal of 1000 US locations. Gong Cha has 240 sites across 23 states.
Geoff Henry, the president of Gong Cha Americas, said move will enable the brand to “further sharpen” its development strategy and franchise support.
“By engaging larger multi-unit developers, we can strengthen our national supply chain network, better manage costs for franchisees and continue improving the digital tools that power both our operations and the customer experience,” Henry said.
Over the past three years Gong Cha has made significant investments to modernise operations that will drive franchise performance across the Americas.
