How Pattison’s Patisserie is scaling its popular bakery chain

Pattison's Patisserie scaling
Pattison’s Patisserie is ready to grow beyond Sydney. (Source: Supplied)

Peter Pattison heads up a chain of 17 Pattison’s Patisseries and is expanding the brand through franchising.

The family business launched in December 1995, headed up by newly-minted patissier Pattison, and his wife Michelle. The couple took over a bakery business and with Pattison’s passion for French baking shifted the dial to patisseries.

So what’s next? Scaling up the business is underway, and in this podcast Pattison reveals his approach: he is a keen advocate for maximising existing store revenue over a fast growth strategy. The plans for growth include introducing new patisserie formats.

He talks about starting up in business and the challenges of retail. He also shares his leadership style, and the importance of nurturing loyalty and longevity in a team.

“We’re forever evolving, even though two of my main, my head pastry chef and my sous pastry chef have been with me for over 20 years, even since apprentices. Their journeys completely changed from what they were to what they are now. So their roles continuously change and they work in their strengths,” he says.

“And I think that’s the key thing with even a lot of the team within the kitchen that have been with me for over 10 years as well within different areas of the kitchen.”

You can listen to the podcast here.