Kwik Kopy has launched its biggest national marketing campaign to small business owners.
The national campaign, ‘We Make Possible’, coincides with Kwik Kopy’s 40-year anniversary and reveals the brand’s purpose of ‘Empowering entrepreneurs to make their mark on the world’.
Solutions-based ads point to the brand’s capacity for turning dreams into reality.
“If you can dream it, we can do it”, is at the core of the message.
Kwik Kopy’s CEO Sonia Shwabsky said the marketing message follows on from a brand transformation.
“We are taking Kwik Kopy from being a great company to a truly exceptional one,” said Shwabsky.
Kwik Kopy campaign includes brand new vision
“Kwik Kopy has undergone a significant strategic overhaul to define and articulate our purpose,” said Shwabsky. She said the brand has identified its role as a supporter of SMEs and entrepreneurs seeking local marketing solutions.
“Our new brand statement “We Make Possible” describes our mission to empower entrepreneurs to make their mark on the world and broadens the understanding of our capabilities.”
Shwabsky joined the firm as CEO in early 2022 and at the time said “I am excited to play a part in what is shaping up to be a new era for the company.”
The print firm’s campaign strategy includes On Demand, digital and regional TV ads, along with OOH (out of home).
The ad series features localised versions which have been created for the suburbs and towns where its service centres are located.
