Accor’s premium Swiss-born hospitality brand, Mövenpick, is opening its first hotel in Australia.
The franchised chain has signed a hotel management agreement with Singaporean-based global hospitality group, Global Premium Hotels.
Simon McGrath AM, Accor Pacific CEO, said “We are delighted to be working with Global Premium Hotels to bring our first Mövenpick hotel to Australia. Located in the heart of the city and close to the harbour, Mövenpick Hotel Hobart is well positioned to appeal to business and leisure travellers visiting the vibrant capital city of Hobart.”
Global Premium Hotels chairman, James Koh, said “We were captivated by the Mövenpick brand for this hotel as it befittingly has a 70-year culinary legacy and is renowned for delivering an authentic and memorable guest experience.”
Harking back to Movenpick’s chocolate origins, the hotel will introduce include a daily ‘The Chocolate Hour’ for hotel guests to sample an assortment of sweet treats, such as éclairs, brownies, truffles and more.
Other brand signatures include a range of energy shots, nutritious Go Healthy breakfasts, and of course Mövenpick ice cream.
With a Swiss heritage dating back to the 1940s, Mövenpick offers a blend of contemporary city and resort hotels in more than 82 locations across Africa, Asia, Europe and the Middle East.
The Mövenpick brand sits alongside a suite of other premium Accor brands such as MGallery, Art Series, Pullman, Swissôtel, Grand Mercure, Peppers and The Sebel. Earlier in the year Accor announced the SO/Hotels & Resorts luxury brand would launch in Melbourne.
A mid-January opening is slated for the Hobart hotel.
McGrath said “We are planning more locations for this premium brand across the Pacific and believe Mövenpick will quickly gain recognition for its culinary and service excellence in the Australian hotel market.”
