Ninja Parc has launched a new compact, lower cost offering in its franchise portfolio.
Ninja Parc CEO John Pirlo said expanding the options available to franchisees made the brand more accessible.
“This change will make Ninja Parc accessible to more franchisees, giving them the confidence to launch an obstacle course under the well-known Ninja Parc brand,” said Pirlo.
The new Ninja Parc Base will also open up new territories, particularly in regional areas.
“Ultimately this allows us to grow the brand more quickly and give more children across Australia a fun way to get moving,” said Pirlo.
“We’re very confident of membership potential this year. We’re seeing strong numbers at our existing sites and as lockdowns fade to a distant memory, kids are keen to get back to activities. Ninja Warrior 2022 will also heat up the demand.”
The Ninja Parc Base model can fit into a 500m2 space rather than 1200m2. The total investment price starts at $400,000.
While the model is compact, it will offer different income streams for franchisees. Casual options like casual play and children’s birthday parties make up a large proportion of the Ninja Parc model along with the option to convert these customers into members who attend weekly kids and adult group classes.
The Belgravia Group-owned business opened its first Melbourne location a year ago. John Pirlo launched the concept back in 2017 with the goal of increasing activity among young kids, teens and adults.
When Belgravia introduced the Genesis gym model in a joint venture back in 2007, Pirlo was involved in the planning, which included a three-month presale that generated 2200 members before opening.
Read more about the Belgravia Group here.
