Pandora to partner Australian Fashion Week

Australian Fashion Week presented by Pandora
The jewellery chain is the inaugural presenting partner. (Source: Supplied)

Jewellery chain Pandora has signed as presenting partner of Australian Fashion Week (AFW) 2024.

Mary-Carmen Gasco-Buisson, chief marketing officer at Pandora said the business is “extremely proud” of this inaugural partnership.

“As a brand that focuses on high quality craftmanship, sustainability, innovation and self-expression, this partnership naturally aligns to our core brand values and ethos,” she said.

Pandora’s global fashion partnerships also include Copenhagen Fashion Week and The Fashion Awards in London.

IMG organises Australian Fashion Week, and Natalie Xenita is vice president-managing director of IMG Fashion Events and Properties Asia-Pacific.

Xenita said “We are thrilled to announce this first-of-its-kind partnership between Pandora and Australian Fashion Week, APAC’s only international fashion event. Together, we are proud to invest in Australian designers to ensure their continued economic success while amplifying on a global stage the cultural power of Australia’s creative talent.”

Pandora is also the Official Jewellery Partner of Australian Fashion Week 2024. In this role, it will host a series of activations on the official schedule including a runway show featuring established and emerging designers.

Australian Fashion Week presented by Pandora will take place from 13 to 17 May 2024 in Sydney.