Soul Origin launches in New Zealand

Soul Origin launches New Zealand
Soul Origin’s baguette deli range. (Source: Supplied)

Soul Origin has opened its first store in New Zealand, the healthy fast food chain’s first international foray. The launch store at Auckland Airport’s domestic terminal showcases a new contemporary design. 

Hao Quach, co-founder of Soul Origin, said New Zealand has been on the firm’s radar for some time.

“We are thrilled to finally bring our dedication to convenient, nutritious, and delicious food to Kiwi customers. We take pride in making everything fresh in-store daily and are committed to serving the best specialty coffee,” he said.

In New Zealand Soul Origin will predominantly source produce from local suppliers including coffee roasted in Wellington, and milk sourced from farms across the North Island.

It will also introduce its loyalty program, Soulmates, to the New Zealand market.

Soul Origin operates more than 150 stores across Australia.