Aussie-born Strong Pilates is restructuring its operations to boost its UK footprint with 50 locations over the next three years.
In a statement, the co-founders of Strong Pilates, Mark Armstrong and Michael Ramsey, said in the global market the UK offers significant growth opportunities.
“We’re intensifying our focus on this key market to provide the UK community with a world-first fitness format which, according to the latest ClassPass data, combines their most in-demand genres including Pilates, strength training, cycling and rowing.”
The business operates three sites London and one in Dublin.
Strong Pilates has also signed former English cricketer Stuart Broad as official ambassador in 2025.
Broad said “Strong has kept my mind and body in great nick, so it’s exciting to share the burn with the UK fitness community.”
Armstrong and Ramsey believe the brand has shaken up the Pilates field, bringing in more male customers.
“Our male members have more than doubled in the last three years, disrupting a predominantly female dominant genre. Stuart’s appointment as ambassador reinforces our mission to showcase Strong Pilates’ low impact and sustainable training benefits as a new standard for the future of fitness.”
In addition to its UK footprint, the brand has studios in Australia, New Zealand, Ireland, Singapore, Philippines, Singapore, Japan, Dubai and Indonesia.
Its overseas expansion will broaden with upcoming locations in South Korea, Malaysia and Bahrain.
