Subway’s new country director for Australia and New Zealand has been revealed. Shane Bracken takes on the role, replacing acting country director Scott Buckman who has held the temporary position since January 2022.
Bracken has held senior leadership positions in major food and packaging businesses Kerry Taste & Nutrition and Detmold Packaging, and brings to the role experience in commercial, operations, procurement, supply chain, quality health safety and environmental sustainability.
The new CEO will drive brand growth and in a post-pandemic landscape focus on boosting profit and market share.
“Subway has been part of my career journey for more than 20 years and to be taking on this key leadership role for ANZ with a goal to continue to propel the brand upwards, is amazing to say the least,” said Bracken.
“From the short time I’ve already had with the Subway team, they are a solid, professional team with the same goal in mind: focusing on the Subway guest and continuing to deliver quality taste and innovation.”
Bracken will be based in Subway’s Brisbane head office and will take over from Scott Buckman on 23 May 2022.
Buckman stepped into the acting country director role earlier this year when Geoff Buckerill, a former divisional director with RFG, finished his four-year leadership stint at Subway.
Buckman was previously the sandwich chain’s regional business development manager for Australia, New Zealand and South East Asia.
Eric Foo, Subway’s regional president for Asia Pacific, said “I would like to take this opportunity to thank Scott Buckman for his dedication and continued hard work maintaining the standard of the brand and leading the team so successfully, during this transitional period.”
Last year Subway Australia was awarded 4-stars on the Australian Franchise Rating Scale.
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