Accor’s economy hotel brand ibis is celebrating its 50th anniversary. The budget chain was established in 1974 on three core promises: affordability, innovation and quality. It was the first hotel brand in Europe to make high quality, comfortable accommodation accessible to all.
Today ibis operates in more than 2,500 locations in 79 countries across the three brands: ibis, ibis Styles and ibis budget.
It has an impressive pipeline of more 320 hotels, as it expands its presence to new markets. The opening of ibis Styles Reykjavik Muli in Iceland later this year marks its entry to its 80th country.
In recognition of 50 years of market leadership and hospitality for all, ibis is launching a new brand culture program, global employee ambassadorship and brand campaign.
ibis celebrates 50 years
Karelle Lamouche is the chief commercial officer for premium, midscale and economy brands at Accor.
“The 50th anniversary is about reinforcing our position as the leading brand in the economy hotel segment and embracing our future with renewed energy and enthusiasm,” Lamouche said.
“For 50 years ibis has got the essentials right and delivered them with heart. People are the differentiator for ibis, because we know you’ll get the most out of your trip when we put the most into your stay.”
Europe’s first economy hospitality brand opened its first hotel in Bordeaux in 1974.
In 2012, Accor established the ibis family, comprising three brands, ibis, All Seasons (now ibis Styles) and Etap Hotel (now ibis budget).
