Grill’d has stepped into a new menu space, launching its first wraps range for the lunchtime crowd.
Simon Crowe, founder of Grill’d, said moving into the lunch space is an opportunity to tap into customer trends.
“As customer lunch habits continue to evolve, we saw an opportunity to deliver everything people love about Grill’d in a new way.
“These wraps aren’t about moving away from burgers. They’re about giving our guests another way to enjoy Grill’d, particularly at lunch, and like our burgers, they taste incredible and don’t leave you with any regrets,” Crowe said.
Chicken is the star ingredient in the four wrap options, which are available until 5pm daily.
- The Classic features Healthy Fried Chicken tenders, cos lettuce, egg mayo and pickles.
- Bacon Club includes grilled RSPCA Certified chicken, crispy bacon, vintage cheese, avocado, tomatoes, cos lettuce, herb croutons, egg mayo and Green Goddess dressing.
- Cali Green Goddess is loaded with grilled chicken, avocado, cos lettuce, cucumber, chickpeas, toasted pumpkin seeds, red peppers and Green Goddess dressing.
- Tender Caesar combines Healthy Fried Chicken tenders, crispy bacon, parmesan, cos lettuce, croutons, Spanish onion, black pepper and Caesar dressing.
To celebrate the launch, Grill’d is also introducing a limited time Lunch Wrapped offer, giving customers the option to add a mini Famous Chips to any wrap for just $1.
Earlier this year Grill’d continued its expansion into packaged retail, launching its sauce range into Coles.
