New appointments at Burrito Bar and sibling brands will take the multi-brand business to the next level.
Shaun Butcher, CEO, Burrito Bar, told Franchise Executives it was time to divide the four brands into two GM-led divisions.
The four brands are Burrito Bar, Smokin Burgers n’ Ribs, Sweet Republick and the newest import from New Zealand, Hell Pizza.
Burrito Bar GM appointment, Hell Pizza GM
“We have appointed two general managers across our different brands to provide an increase in the higher level strategic support we consider necessary to navigate the current environment and grow each of these brands, while ensuring our franchise partners continue to receive the support they deserve,” said Butcher.
Jarryd Cayfe takes on the GM role of more established brands, Burrito Bar, Smokin Burgers n’ Ribs and Sweet Republick.
“Jarryd Cayfe comes to us with more than a decade of experience across QSR and a track record of exceptional results in operations and training management positions,” said Butcher.
Cayfe worked for Eagle Boys and Crust Gourmet Pizza before joining Burrito Bar as national sales and property manager two years ago.
Steve Willis heads up Hell Pizza. Willis was a Hell Pizza franchisee in Auckland for nearly six years before taking on a national manager role for the brand in Canada. He joined the Burrito Bar business in 2016 as national operations manager.
Multi-brand sites and restaurant expansion
The Burrito Bar business launched its multi-brand concept in 2021. The next dual branded Burrito Bar & Sweet Republick sites will open in either December or early January. The two locations are Warwick in Queensland and a drive-thru in Casuarina, Northern Territory.
“Additionally, we are hoping to have our three branded Burrito Bar, Smokin Burgers n’ Ribs and Sweet Republick location in Lismore, New South Wales reopened in January after the devastating floods from earlier this year,” Butcher said.
Hell Pizza is set to open its first Australian outlet at Newmarket, Queensland in January. This will spark an aggressive expansion throughout Queensland over the next 24 months.
