Marketing

Marketing Archives

Red Rooster summer campaign

Red Rooster revamps summer campaign

The Reds summer campaign revisits a popular TVC.
Chatime 20th anniversary campaign

Chatime’s new campaign marks 20th anniversary

Chatime is serving six top signature drinks in 'blind' cups.
KFC world-first vending machine

KFC to unveil world-first vending machine in Australia

The vending machine will distribute samples of a limited-edition Hot and Crispy range.
Coffee Club rebrand campaign

The Coffee Club rolls out ‘The Club for Everyone’ campaign

The new look draws inspiration from the brand's heritage, with modern design cues.
Taguchi platform smart distribution

How smart distribution adds marketing resource, not headcount  

You can increase your marketing output without extra costs or stress.
Chatime collab Maybelline

Chatime’s ‘bubbles and beauty’ collab with Maybelline New York

Four signature drinks have been created for the beauty-meets-bubble tea collab.
community marketing trend boost

Why ‘community’ is a major marketing trend

Use data tools can help turn foot traffic into loyal customers..
Subway 60 franversary

Subway turns 60 and unveils $25K contest, Fanversary

A celebration of the footlong sub is marking the brand's 60th anniversary.
Sushi Sushi real food

Sushi Sushi launches ‘real food, ready to go’ campaign

The campaign is part of a market research-backed rebrand.
endota marketing crm taguchi

When one size didn’t fit all: how endota solved a CRM challenge

endota shifted from a top-down campaign to one that empowered franchisees.