Marketing
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When one size didn’t fit all: how endota solved a CRM challenge
endota shifted from a top-down campaign to one that empowered franchisees.
Red Rooster makes a play for burger space
The campaign is designed to appeal to 18-34 year-olds.
Strong Pilates launches campaign ahead of US rollout
The new campaign is designed to disrupt the Pilates format and elevate the brand.
The new franchise playbook: why value is the winning strategy in 2025
A focus on value builds long-term loyalty, points out Constant Contact.
Grill’d partners with F1 superstar Oscar Piastri
The burger brand, and the F1 driver, are both Melbourne-born.
Mortgage Choice spring campaign boosts broker lead gen
The campaign aimed to support brokers in their drive to boost business.
How retailers can boost loyalty and drive sales with instant rewards
Cashback programs are popular across all demographics.
Top tips to win at marketing in 2025
Audiences are engaging with longer form content, says Jim's Group's Joel Kleber.
Amplify your network’s digital marketing with one platform
Empower head office and franchisees to increase brand value of their marketing.
Big4 Holiday Parks taps into travel concerns with latest campaign
The campaign is the third in a series which launched in March 2023.