Anytime Fitness Australia has revealed a creative campaign that celebrates the diverse and inclusive membership of the 24/7 club.
The gym chain’s chief marketing officer, Caitlin Bancroft, said “Our ambition is to be Australia’s most welcoming gym, open to anybody regardless of where they’re up to on their fitness journey.
“Through ‘Find your Fit’ we’re celebrating gym goers in all their forms in a fun way that puts inclusion at the heart of our brand.”
The new campaign is the first in a new partnership with agency The Hallway.
It highlights the different demographics who typically use an Anytime Fitness gym during its 24-hour opening times.
