Self Esteem Brands, the parent company of Anytime Fitness, reported systemwide revenues up 12.3 per cent over 2022.
The Self Esteem Brands (SEB) portfolio added 284 sites outside of its US base. Anytime Fitness signed master franchisees in France and Austria, and Canadian franchising was consolidated under a new master franchisee.
SEB also introduced SUMHIIT Fitness to Australia and Singapore. SUMHIIT is the international expansion of the Basecamp Fitness brand in the US.
Dave Mortensen, president, SEB, said “We are encouraged by the 2023 growth across our portfolio of brands and system and see strong gains to be made both in the US and in new countries and regions worldwide.”
Anytime Fitness globally in 2023 showed a 6.7 per cent year-on-year increase in coaching and personal training services.
Membership has been boosted with personalised coaching plans, and the new Anytime Fitness App designed with SmartCoaching technology. The app also features Access Pass, which unlocks club locations worldwide.
The brand forecasts that 1 million members worldwide will adopt the app in 2024.
