The Cheesecake Shop completes new look rollout in Canberra

Cheesecake Shop Canberra rebrand
The five stores handed out free cake slices to celebrate the rebrand rollout. (Source: Supplied)

All five of The Cheesecake Shop stores in Canberra have now adopted the brand’s fresh look, just months after the dessert chain revealed its new branding.

The rebrand unveiled in November 2023 includes a new logo, packaging box design and signature colour palette.

The chain has promoted the new look with a multimedia campaign. TV and digital assets aired across multiple screens, out-of-home (OOH) advertising, online video and supporting social media.

To celebrate the completion of the rebrand across the ACT, the stores at Gungahlin, Erindale, Philip, Belconnen, and Dickson handed out more than 2,500 slices of free cake on 20 April.

The Cheesecake Shop CEO Scott Bush participated in the celebration. He said “Our incredible franchisees and The Cheesecake Shop corporate team were thrilled to welcome thousands of customers across Canberra, and celebrate our new look with free cake!

“This really does mark a new chapter of growth and innovation for The Cheesecake Shop in Canberra, as we work hard to blend our rich history with the evolving needs and desires of our valued customers.”

The rollout will continue over the 244 stores across Australia and New Zealand.