Wallabies caption Michael Hooper is among a number of champion athletes who are backing Guzman y Gomez through an investment syndicate.
Athletic Ventures invested in the Mexican chain late last year and has now just revealed which high profile sports stars are among more than 40 elite athletes across AFL and AFLW, NRL, NBA, netball, rugby, cricket, tennis, swimming and surfing who have become GYG shareholders.
The list includes:
- NBA Cleveland Cavalier and Australian Boomer, Matt Dellavedova
- Australian cricketer and Sydney Sixers captain, Moises Henriques
- Australian and NSW Cricketers, Trent Copeland and Kurtis Patterson
- Australian Netballer and NSW Swift, Maddy Proud
Proud said “To be part of the GYG investment family is a really different approach for athletes to put their own money behind a brand they believe in and it’s one I’m incredibly proud to be involved with, I’m excited to see their growth this year and into the future.”
GYG founder and CEO Steven Marks said “For years GYG have been feeding athletes their pre and post match meals. Professional teams order with us each week as their nutritionists are incredibly mindful of what they are eating. When we were approached by Ed Cowan from TDM who is one of our investors saying that we had 40+ athletes who wanted to buy into the brand, how could we say no?
“Usually brands are begging athletes to endorse their brand and we have the top athletes in the country wanting to come on the journey with us, it’s a real and authentic investment and we wanted nothing in return from the athletes, just for them to enjoy the ride! “
Athletic Ventures was founded in 2020 by GWS Giant Matt de Boer. He said of the investment into the food business, “The high-performance culture that Steven and his team have built makes GYG a natural fit for AV. We are so pleased to be investing in such an aligned business that we can genuinely support and add value to.”
