Cheesecake Shop initiative to boost Make-A-Wish coffers

Cheesecake Shop Wish fundraising (1)
The Cheesecake Shop is supporting Make-A-Wish for a second year. (Source: Supplied)

The Cheesecake Shop has a bold fundraising target for its second-year partnership with children’s charity, Make-A-Wish Australia.

The charity, which is celebrating its 40th anniversary, has granted more than 11,000 life-changing wishes for critically ill children over the past four decades.

In 2025, The Cheesecake Shop aims to raise $250,000 to help make more unforgettable wishes come true.

So until November 9, The Cheesecake Shop will donate $2 from every cake in the Celebration Range sold across its 250+ bakeries.

Customers can also purchase special Wish Tokens in-store for $2, $5 or $10, with every dollar going directly to Make-A-Wish Australia.

The Cheesecake Shop CEO Scott Bush said “Every cake in our Celebration Range sold, and every Wish Token purchased, will help deliver hope and strength to children who need them most, making their wishes come true.”

Last year the sweet treat chain helped six-year-old Quinn achieve her dream of flying with a unicorn.