A Tamworth, New South Wales hotel has won Choice Hotel’s International Best of Choice Award at a gala event in Las Vegas.
CH Boutique Hotel & Apartments, Ascend Hotel Collection, took out the top award, demonstrating exceptional guest satisfaction and dedication to superior service. Guest ‘likelihood to recommend’ ratings play a key role in the judging.
Choice Hotels Asia-Pac CEO Trent Fraser said “CH Boutique Hotel & Apartments is a stand-out example of impeccable service and a credit to its management and staff, who have a genuine passion for hospitality and for consistently improving the guest experience.
“It’s also a great homegrown business success story that has brought employment, tourism and economic benefits to the region and local community.”
CH Boutique Hotel & Apartments’ managing director and CEO of Central Hospitality Group Jye Segboer said it is an honour to be recognised as ‘the best of the best.’
“It is a true testament to the dedication of our team members, from our leaders to front office, maintenance, guest services, housekeeping and admin – everyone plays a part in delivering an exceptional guest experience,” he said.
“As clichéd as it may sound, we really do aim to provide a home away from home, particularly for our longer-stay guests who are often here for business and staying with us for three or four nights per week.”
In 2014, Segboer and partner Arnold Soriano purchased the historic art deco style Central Hotel. Today CH Hotel & Apartments spans three buildings, each offering unique accommodation.
