City Cave opens first Townsville location

City Cave opens Townsville
The new site features infrared saunas, float therapy and massage rooms. (Source: Supplied)

City Cave opens its first Townsville site at Fairfield & Co end of January 2023.

The wellness franchise joins bouldering giant Urban Climb and fellow franchise brand X-Golf at the new lifestyle destination.

Geon Property CEO Ben Griffin said the addition of City Cave builds on the unrivalled and diverse tenant
portfolio of the centre.

New venue is a lifestyle destination hub

City Cave Idalia franchisee Trudy Hudson said she was excited to bring the national brand to Townsville.

“Fairfield & CO really stood out as the right location as it was new, had attracted high quality tenants and it wasn’t an indoor shopping centre,” she said.

“What is great about Fairfield & Co is the diversity of lifestyle tenants. If a family wants a day out for example, some members may choose to go to Urban Climb for some action, while others might enjoy a relaxing float at City Cave.”

The new Townsville addition will feature three infrared saunas, three float therapy rooms, and three private massage rooms for individuals or couples.

Liz Seeto, City Cave’s head of franchise development, said “With City Cave centres doing so well across New South Wales and Queensland metro areas, we knew that there was a¬†huge opportunity to bring the exclusive offering to regional Australia.

Regional growth strategy sees City Cave open Townsville site

“Everybody should have access to health and wellness services, and we have plans to grow the brand’s regional footprint, with our next focus Hervey Bay and Coffs Harbour,” she revealed.

“We are incredibly excited to bring our offering to Townsville and expand even further across regional Australia over the next year.”

The Queensland-based business has expanded across the Sunshine State and New South Wales. Today there are more than 60 centres in its portfolio.

Late 2022 City Cave added four new sites to its line-up, taking the brand into the Victorian marketplace for the first time.