What’s better than putting your brand in the spotlight? Partnering with another brand to share the love, and maximise your marketing spend.
It’s a well-trodden path for franchisors. Here are some of those partnerships forged this year.
Macca’s fashion
Some Finnish inspiration transformed the humble McDonald’s uniform into a more stylish range of upcycled clothing. Check it out.
The Aussie business had earlier in the year lined up with iconic brand Budgy Smugglers for a swimwear range.
And not wanting to miss out on sleep time messaging, the burger giant partnered with Peter Alexander for a PJs range.
Jim’s quenches thirst with lager range
The ubiquitous mowing business which spawned an empire of small businesses inspired Bondi Brewing Co to release a branded lager.
Sharetea channels Paws Fury
In a partnership with Paramount Pictures, the bubble tea chain took inspiration from samurai-styled characters in Paws Fury for three tea flavours.
Donut King’s Playstation collaboration
Donut King shapes sweet treats as Playstation buttons in competition giveaway to appeal to its avid gaming fans.
